The Great Wealth Transfer and the rise of a new type of investor.

In the coming decades, trillions in capital will shift from the baby boomer generation to millennials and Gen Z. In the United States alone, over $80 trillion is expected to be passed down. Pensions, real estate, and investment portfolios will change hands. But it’s not just about how much money is being transferred. It’s about who receives it — and how that group thinks about investing.

A new perspective on money and investing.

While the previous generation placed its trust in institutions like pension funds, banks, and insurers, the digital generation views money fundamentally differently. Raised during financial crises, inflation, and rapid technological change, many younger people have less trust in traditional systems. They are used to managing things independently, handling finances on their phones, and having instant access to their investment data.

That mindset translates into a different investment approach. No long consultations with advisors, but an app that works. No closed-end funds with limited transparency, but open systems that offer personal control. No reliance on paperwork or intermediaries, but digital ownership and direct access. Crypto fits naturally into this way of thinking.

Investing as a generational shift.

The rise of crypto is no accident. It reflects a broader cultural transition. It’s not only about returns, but about autonomy. Younger generations choose assets that match their worldview. Open, digital, and borderless. They want to invest in the economy of the future, not the past.

That doesn’t mean traditional investments will disappear. But the rules are changing. Digital assets are becoming a natural part of how this generation builds, manages, and transfers wealth. This shift affects not only individuals, but also the financial industry. Institutions that want to remain relevant will need to rethink how they approach ownership and access.

What this means for the crypto sector.

The Great Wealth Transfer is not just about who inherits wealth, but about where that wealth will flow. Younger generations show a clear and growing interest in crypto. If even a fraction of the capital being transferred moves into digital assets, it will mean a massive influx of capital into the crypto market.

Not just bitcoin, but the entire sector and the infrastructure around it will benefit from this structural shift. From wallets to on-chain asset management. The impact on adoption, liquidity, and innovation will be significant. For crypto, this transition brings more than recognition. It signals a new phase of growth.